Sales & Marketing was something I learned on the back end of business. I've spent years in the trenches refining my craft(s) and assuming that's what would attract clients & customers. Unfortunately I learned along the journey that isn't mostly the case - and a significant amount of effort needs to be placed into a great marketing & sales foundation especially in relation to the internet to allow for business to ultimately become sustainable and predictable enough to replace the typical"day job". Over the past 5 years, I've been crafting my own approach to marketing on the internet & beyond - and setting up business to be effective and efficient - so that there's little to no friction from the point someone discovers you, to the point of purchase of your goods/service. Here are a few of the things we mentor/advise upon: